Hello, we are YDEA


Ydea is a team of professional creatives. Combining the knowledge in visuals and marketing, we develop the best-looking content for your business that attracts people to your products and services. We create content that conveys emotion and feeling to help make a stronger connection with viewers and helps to convert viewers to your customers.


Valentino Varan Vesarach – Photography & Visual

Grown artistically under the influence and teachings of his maternal uncle Pino Usicco, world-famous artist in Visual Arts, Valentino continues to develop real-life, people, documentary photography.
His artistic path is rooted in the basic of photography: the light, the colours and the intimate relationship with the subject.
He participated in major Events such as Magnum Photography Workshop at Head On International Photo-Festival in Sydney and  FotoFreo in Perth.
As Co-Founder at YDEA is aiming to bring an artistic approach to all Agency’s projects.
Valentino has more than 20 years of experience in photography and deep technical skills to create high-quality images that will reflect the quality of your product.



Inna Ishchenko – Marketing & Multimedia

Inna is a passionate Marketing professional with a Masters degree in marketing at (UTS, Sydney, 2016). With more than 10 years of experience in marketing and social media, Inna knows how exactly you can gain new customers and retain existing clients to your business online and offline.
Inna is a skilled marketing specialist who develops and implements digital strategies for effective future business growth.