Hello, we are YDEA


Ydea is a team of professional creatives. Combining the knowledge in visuals and marketing, we develop the best-looking content for your business that attracts people to your product.


Valentino Varan Vesarach – Photography & Visual

Grown artistically under the influence and teachings of his maternal uncle Pino Usicco, world-famous artist in Visual Arts, Valentino continues to develop real life, people, documentary photography.
His artistic path is rooted in the basic of photography: the light, the colours and the intimate relationship with the subject.
He participated in major Events such as Magnum Photography Workshop at Head On International Photo-Festival in Sydney and  FotoFreo in Perth.
As Co-Founder at YDEA is aiming to bring an Artistic approach to all Agency’s projects.

Inna Ishchenko – Marketing & Multimedia

Is a passionate Marketing professional with a recently completed Australian MBA degree in marketing at UTS Sydney.
Specialized in develop and implement digital strategies for the most effective business growth. Inna is an Innovative and creative marketing enthusiast, who is able to adjust marketing strategy to emerging customers’ needs and current market trends.
Inna is a truly creative mind who has an eye for design, web development and SEO skills, PR experience and a wide set of marketing skills.